Polaroid Colour I-Type Retinex Edition Film Double Pack (X16)

Red? Orange? Yellow? Umm, why not all three at once? With Polaroid Round Frame Retinex Film, color gets weird. Seriously weird.

Inspired by Edwin Land’s pioneering Retinex Theory, these 10 unique frame designs (in a double pack of 16 photos) make your eyes and brain get tricksy as you interpret the red dot differently, depending on the surrounding colors.

Capture the world in a new, vibrant light. Your journey into uncharted realms of color creativity begins here.

Inspired by a color theory from Polaroid’s founder

Polaroid founder Edwin Land discovered that colors are perceived differently based on their surrounding colors. These frames bring that mind-bending concept to life in every shot.

10 unique circular frame designs

The 10 unique circular frame designs are perfect canvases to bring the interplay to life as colors change based on surrounding colors.

Color is weird

Red? Orange? Yellow? Umm, why not all three at once? With Polaroid Round Frame Retinex Film, color gets weird.

This color conundrum makes your eyes and brain begin to groove in some seriously strange ways, as you interpret the red dot differently depending on surrounding colors.